Business operators in the Scenic Rim are being encouraged to come and learn how to best position their products for Asian markets.
The Scenic Rim Regional Council will present the Asia Ready Workshop from 9.30am to 3.30pm, July 18 at The Centre in Beaudesert.
PRESENTATION OUTLINE
Australia has experienced, and will continue to experience, a large growth in International visitors from Asia and, especially, from mainland China and India.
This growth does not come without its challenges, as the Chinese visitor (whether they be from Singapore, Malaysia, Hong Kong, or mainland China) and the Indian visitor have different needs, expectations, and requirements.
The Fastrak Asian Solutions ‘Understanding Asia’ and ‘Selling to Asia’ presentations provide a comprehensive introduction to Asia the Region, Asia the People and Asia the Market.
PRESENTATION LEARNINGS
Why should I attend? What will I learn?
• Learn how to best position your product for Asian Markets
• Explore Asian visitors’ travel habits and motivations
• Learn how to best manage and profit from these markets
• Receive valuable information about this market so you can make an informed decision about whether it is right for your business
THE PRESENTER – RICHARD BEERE
Richard Beere has spent nearly half his professional life (over 30 years) working and living in Asia in senior management positions with responsibilities covering the broader Asian region from Japan to India. This involved 3 years living in Japan, 2 stints in Singapore of 4 and 7 years, and 4 years in Hong Kong.
In 2011 he received the Outstanding Individual Contribution to the Industry Award from the Australian Tourism Export Council (ATEC) in recognition of his efforts especially in regard to Asia.
Today he is Managing Director of Fastrak Asian Solutions which he founded in 2011 to “help companies build business with Asia” and whose client list includes State Governments, State and Regional Tourism Organisations , local councils, SMEs, and multinational companies across Australia.
LIMITED PLACES AVAILABLE
RSVP to tourism@scenicrim.qld.gov.au
